MARKETING YOUR ENTERTAINMENT COMPANY
This means exchanging numbers with other people in the birthday party business that do not do exactly what you do and can recommend you as well as you recommend them.
These are people you can approach:
party supply stores
tables & chair rentals
and you can probably think of more.......
You should place a classified ad in the newspaper as soon as you start your business. Place your ad in the entertainment section of the newspaper and only do a 3 line ad. Start your ad with a number or an A. Most people start calling down the list so you want to be at the top of the list. For example: Awesome children's birthday party entertainer! All your favorite characters available for parties. Call now: Claudia 381-0845
Stay in the newspaper always. If you get an ongoing contract with the newspaper you will pay much lower rates. If you are targeting a specific audience such as hispanics--- make sure your ad goes in a spanish paper and is written in spanish.
Get a business number and never ever change it. Never publish your cell phone number either. If you are going to be away from your phone either leave an answering machine, or forward your calls to a cell phone. When you get a business line you will automatically be listed under party entertainers, or party services. Specify this to your phone company when getting your business line. Look in the phone book for the number to call to advertise with them and place a business card size ad for the next printing of the phone book.
You have to have them and give them out all the time. Make sure all your employees give them out on a regular bases as well. When you do a party make sure every adult gets your card and leave a few with the birthday party mom in case other moms want your number.
When you go anywhere give them out. Leave some at the pediatrics office when you go. Leave some by the register of your favorite restaurant. You can get 5000 color business cards from www.hotcards.com
for only 100 dollars.
Flyers are only cost effective if you put them in the right places. I recommend that you make a 8 by 11 posterboard with pictures of your characters. At the top put something like this:
WE DO PARTIES!!!
your child deserves the best party ever
CALL US TODAY TO MAKE YOUR RESERVATION
PUT YOUR PHOTO
THEN FOLD THE BOTTOM EIGHTH PART UP AND STAPLE IT ON THE SIDES.
THIS LEAVES A POCKET TO PUT FLYERS OR BUSINESS CARDS FOR PEOPLE TO TAKE.
ON THE FOLDED UP AREA TAPE YOUR BUSINESS CARD WITH CLEAR TAPE.
YOU CAN PUT THESE UP ON BULLETIN BOARDS ALL OVER TOWN.
APPARTMENT LAUNDRY MATS
AND ANYWHERE ELSE YOU FIND A BULLETIN BOARD
You should have a magnetic sign or a painted sign on your vehicle. If you can convince friends or family to use your sign as well that would be good too. Every where you go you are a traveling billboard. Real billboards are very expensive but magnetics signs run under 100.
You can also use your flyers to do some direct mail. Target businesses and company picnics, anniversaries, or grand openings first.This group is probably smaller than the mass population of your area. Then do daycares, schools, and church organizations. Then go to the general public.
Make coloring pages of your character picture and make it into a flyer that children can color. Give these away at parties and when you go to take pictures with the characters. Give some to the kindergarden teachers and to the daycares. Make sure your phone number is on them.
Make a website with information about what you do and how fun you are. Do not give them the price of your services on the website because you want them to call so that you so that you can close the deal.
PAY PER PERFORMANCE:
GO TO SERVERAL PARTY SUPPLY STORES AND GIVE THEM A LARGE PICTURE OF YOUR CHARACTERS WITH A SIGN THAT SAYS : BOOK US FOR YOUR NEXT PARTY; ASK AT COUNTER.
THEN MAKE A DEAL WITH THEM TO CALL YOU AND BOOK THE PARTY. THEY CAN TAKE A $20 DEPOSIT AND KEEP THAT FOR HAVING GONE THROUGH THE PROCESS OF CALLING YOU AND BOOKING THE PARTY WITH YOU.
Make a deal to give the radio stations a discounted rate if they include you in their radio remotes. The condition for the discounted price is that they will mention your company name during these remotes.
You can go to a flea market and pay for your spot to be there. There you will sell photos with the characters, sell balloon animals, and sell facepainting. Make sure every one that comes near you get a business card.